The association’s key goals are as follows;

• To represent the industry at national and international forums.

• Introduce common standards at each of the members’ fairs.

• Guarantee minimum levels of services and constantly improve those levels for participants.

• To act as a common voice on issues affecting participants.

• Establish a database of key players within the industry and keep them regularly informed of developments.

To assist exhibitors in planning and promoting themselves at members' events, ITTFA has produced this comprehensive guide which we hope you will find useful, whether you are new to travel shows or are a veteran looking to further improve the benefits your organisation gains by taking part in these prime travel and tourism events.

You can find exerts of the Guide here on our website but if you would like to obtain a copy of the Guide itself, please visit our stand at one of our members shows or contact our Secretariat on ………..@ittfa.org

• Representation of your show (even in your absence) at all ITTFA exhibitions worldwide via ITTFA stand and in press office at members’ shows
• Exposure of your show to key travel trade publications worldwide and newsletters of trade associations via targeted press releases and interviews
• Although ‘intangible’, PR generated over $500,000 (USD) of editorial coverage (free advertising) in past years
• Face-to-face meetings with key journalists and trade associations (PATA, WTO) in every worldwide market
• Exposure of your show via ITTFA brochure, Newsletter and web-site
• Exposure of your show via advertising in all ITTFA exhibition catalogues
• Media partnerships with key international travel trade press ensures monthly coverage of I TTFA and its members
• Media monitoring for international press provides insight into foreign markets for individual members and ITTFA
• General marketing/PR expertise is available to individual members’ shows

• Strong brand identity of ITTFA means stronger credibility for your shows
• WTO’s endorsement of ITTFA = approval of you as an ITTFA member (e.g. Calendar of Events)

• Representation of members’ interests with international trade organisations (e.g. WTO, PATA)
• Can represent the interests of your show in relation to international and local authorities (lobbying)

• Administration of ‘Information Centre’ for parties interested in ITTFA or individual members shows
• Management of web-site to generate information regarding the type/number of visitors to the site (and to revenue in the future)
• Access to exhibition database that contains ‘fresh’ contacts from all ITTFA events
• Access to media database for your own public relations purposes
• Access to information regarding exhibition industry through research conducted via the Secretariat and trade associations (WTO/ETAG))

• Quarterly Officers meetings to manage the association and discuss the way forward.
• Annual General Meeting to exchange ideas and share information/experience within travel industry and exhibition industry across different countries.
  To meet media partners and influential press.
• Guest speakers at future meetings on topics of interest/importance to members (eg. web-site development, research, trade relations)
• Promoting individual members shows , and exhibitions in general, as the most important form of making business contacts.
• Financial management by Treasurer and Secretariat to ensure adherence to budget guidelines and maximum use of resources.

• Experienced and pro-active team dedicated to ‘Worry-Free’ administration of Secretariat