The transformation of the travel business over the last 20 years from a collection of largely national companies into
a global industry means buyers no longer treat trade fairs as mere fun days out and exhibitors are demanding a concrete
return on the investment they make in their stand. But simply booking stand space at a tourism exhibition is not enough.
With a bit of thought and planning, exhibitors can vastly increase the effectiveness of their presence at ITTFA tourism
exhibitions with the direct result that more contracts will be signed with higher-quality business partners at the end
of each day. ITTFA has produced a useful guide, “How to Exhibit Effectively”, which leads you through the stages of
planning, implementing and following up a successful exhibition strategy.
The Guide includes detailed sections on:
1. Using Travel Exhibitions
2. Setting Your Objectives
3. Choosing The Right Show
4. Planning
5. Getting The Stand Right
6. Promotion
7. Stand Staffing
8. Working the Exhibition
9. Follow Up
10. Technology
This Guide is now available on line, just click on the link in the box on the left of the screen to read and print a copy.
Alternatively, if you would like us to send you a copy by mail, please email secretariat@ittfa.org with your details.
We hope you will find this Guide a useful industry tool when it comes to planning your participation at an upcoming travel show.
View Guide (PDF)