MARKETING • Representation of your show (even in your absence) at all ITTFA exhibitions worldwide via ITTFA stand and in press office at members’ shows • Exposure of your show to key travel trade publications worldwide and newsletters of trade associations via targeted press releases and interviews • Although ‘intangible’, PR generated over $500,000 (USD) of ed itorial coverage (free advertising) in past years • Face-to-face meetings with key journalists and trade associations (PATA, WTO) in every worldwide market • Exposure of your show via ITTFA brochure and web-site • Exposure of your show via advertising in all ITTFA exhibition catalogues • Media partnerships with key international travel trade press ensures monthly coverage of I TTFA and its members • Media monitoring for international press provides insight into foreign markets for individual members and ITTFA • General marketing/PR expertise is available to individual members’ shows
QUALITY ACCREDITATION • Strong brand identity of ITTFA means stronger credibility for your shows • WTO’s endorsement of ITTFA = approval of you as an ITTFA member (e.g. Calendar of Events)
REPRESENTATION • Representation of members’ interests with international trade organisations (e.g. WTO, PATA) • Can represent the interests of your show in relation to international and local authorities (lobbying)
INFORMATION RESOURCE • Administration of ‘Information Centre’ for parties interested in ITTFA or individual members shows • Management of web-site to generate information regarding the type/number of visitors to the site (and to revenue in the future) • Access to exhibition database that contains ‘fresh’ contacts fro m all ITTFA events • Access to media database for your own public relations purposes • Access to information regarding exhibition industry through research conducted via the Secretariat and trade associations (WTO/ETAG)
GROWTH • Quarterly Officers meetings to manage the association and discuss the way forward. • Guest speakers at future meetings on topics of interest/importance to members (eg. web-site development, research, trade relations) • Promoting individual members shows , and exhibitions in general, as the most important form of making business contacts • Financial management by Treasurer and Secretariat to ensure adherence to budget guidelines and maximum use of resources
ADMINISTRATION • Experienced and pro-active team dedicated to ‘Worry-Free’ administration of Secretariat
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